Strategic Insight From Extensive Board-Level Experience
Bringing pattern recognition and strategic clarity to complex organizational challenges.
Experience That Can't Be Googled
Most strategic advisors have qualifications. Some have experience. Very few have both at this level.
Extensive board-level experience across sectors including healthcare, technology, and professional services. Not as an observer—as the person making the calls. The person navigating stakeholder conflict. The person accountable when strategy meets reality.
You don't learn board dynamics from a textbook. You learn them from doing the work, making the mistakes, and earning the wisdom that comes from responsibility.
Craig holds two globally-recognized Fellowships—FRSPH Fellow (leadership in public health and wellbeing strategy) and FCMI Fellow (mastery of management practice and organizational leadership)—plus serves as an IoD Ambassador (recognized authority on board governance).
This isn't credential-collecting. It's proof of depth in three critical areas for strategic advisory: governance expertise, wellbeing insight, and management mastery.
Cross-Sector Experience
Pattern recognition across industries that brings unique strategic insights
Healthcare
NHS
Financial Services
HSBC
Technology
Digital & SaaS
Spirits & Beverage
Edrington, Brown-Forman
Engineering
AECOM
Hospitality
Healthy Hospo
Manufacturing
Industrial
Professional Services
Consulting
This cross-sector experience means I can recognize patterns and solutions that specialists within a single industry often miss. Board challenges are remarkably similar across sectors—it's the context that changes.
Professional Credentials
Fellowship-level expertise across governance, public health, and management practice.
FRSPH Fellow
Royal Society for Public Health
IoD Ambassador
Institute of Directors South West
FCMI Fellow
Chartered Management Institute
IoD Awards Finalist
Aspiring Director 2025
IoD Global Award
Finalist 2025
Academic Qualifications
MEd, BSc (Hons), PGCE (L7), QTLS | EMCC Professional Coach
Continuous Professional Development
Leadership and wellbeing expertise backed by globally-recognized institutions
2025
Project Management
Yale University
2021
The Science of Well-Being
Johns Hopkins University
2021
Psychological First Aid
UC Davis Health
2022
Managing as a Coach
NEDonBoard
2021
NED Accelerator Programme
University of Sydney
2021
Positive Psychiatry & Mental Health
Plus 15+ additional certifications in leadership, emotional intelligence, resilience, and psychological safety
Ready to Work Together?
If you're facing a strategic challenge that requires board-level insight and evidence-based expertise, let's explore whether Craig's experience is the right fit.
Book a Strategy CallSectors & Impact
Cross-Sector Experience
- Banking & Financial Services (HSBC)
- Global Spirits Industry (Edrington, Brown-Forman)
- Mining & Natural Resources (Cornish Lithium)
- Hospitality & Wellbeing (Healthy Hospo)
- Technology & Gaming, Manufacturing, Education, Healthcare
How Directors Work With Craig
- Board advisory and NED services
- Strategic transformation programs
- Executive coaching for resilience
- Wellbeing governance frameworks
Why I Do This Work
It's personal. It's about people.
I've sat in boardrooms where strategic decisions affected thousands of people. I've seen brilliant leaders struggle under impossible pressure. I've watched organizations damage people through systems they didn't even realize were broken.
This work isn't about credentials or frameworks—it's about helping people navigate the hardest challenges of leadership. Board dynamics that feel impossible. Executive pressure that keeps you awake at night. Organizational wellbeing issues that everyone knows exist but nobody knows how to fix.
My commitment is simple: If I take on your work, I'm genuinely invested in your success. Not because of a contract, but because I believe in helping people lead better, govern better, and create healthier organizations.
The Fellowships and credentials matter—they represent decades of learning and professional rigor. But what matters more is whether I can actually help you solve the specific challenge you're facing. Sometimes I can. Sometimes I can't. But I'll always be honest about it.
If you're navigating something difficult, let's talk. No obligation. Just a professional conversation about whether I might be able to help.
What People Say About Working With Craig
Beyond credentials—character, empathy, and genuine care
"I've been fortunate enough to have worked with Craig on a couple of projects now and what sets him apart is not his encyclopedic knowledge of his subject matter, it's his empathy and ability to speak from a place of first hand experience. I'm excited to continue working with Craig and recommend his services to everyone that is need of mental health support."
Tim Etherington-Judge
Founder, Avallen Solutions, Avallen Spirits, Healthy Hospo
"Craig is one of a kind. He has the professional credentials but also the personal experience needed in his job. He brings such compassion and a sense of humour to his role, which is just what I needed. Great guy :)"
Sabina Ôn-Stothard PIEMA
Senior BNG Consultant
"Psychiatrists, psychologists, councillors, mentors are all names that we associate with helping us through the mental difficulties that we all go through sometimes but Craig goes past that and simply provides what we need by listening and providing simple advice and observations that 9 times out of ten we already know but are afraid to admit to ourselves. This for me is the core of getting help and what Craig excels at. My thanks to him not only for the clarity but for being a warm and genuine human being who wants to help."
Mark Kendall
Freelance Web Developer
Start with a Conversation
No pressure. No sales pitch. Just a strategic conversation about your challenge. Most clients start with a 45-minute exploratory call to discuss what they're navigating and whether Craig's experience and approach are the right fit.
Book a Strategy CallAll conversations are confidential and obligation-free.