How to Choose an Executive Coach | Complete UK Guide 2025
Expert guide on how to choose an executive coach. Learn what credentials matter, questions to ask, and how to find the right executive coach for your leadership development.
Most consultants have frameworks. Craig has boardroom scars. Fellowship-level expertise combined with extensive director-level experience for advice that actually works in the real world.
When you need strategic clarity—not generic advice—you need someone who's navigated the same challenges. Board governance. Executive pressure. Organizational complexity. Cultural transformation.
Craig has led through it, not just studied it. Extensive board-level experience across NHS, technology, financial services, and professional services. IoD Ambassador, FRSPH Fellow, FCMI Fellow—specialized guidance that draws on both deep experience and evidence-based methodology.
Navigate complex board dynamics, governance challenges, and strategic decisions. Get clarity from someone who's chaired the meetings and made the calls.
Learn more →Develop leadership capability with coaching that combines psychological insight, strategic thinking, and real-world board-level experience.
Learn more →Understand organizational wellbeing with human-AI analysis that surfaces patterns invisible to traditional surveys. Strategic insights that connect wellbeing to performance.
Learn more →A straightforward process designed for busy leaders
45-minute confidential conversation about your challenge. Explore fit and approach. No obligation, no sales pitch—just strategic dialogue.
Tailored scope based on your specific needs. Clear deliverables, timeline, and transparent investment. Review and refine until it's right.
Structured engagement with clear milestones. Regular progress reviews. Measurable outcomes that matter to your organization.
Across all services—board advisory, coaching, wellbeing—I use AI to help analyze patterns, data, and signals at scale.
It's a tool that helps me work smarter: spotting trends, correlations, and early warnings I might otherwise miss.
The technology helps me see more. The strategic judgment? That's always human.
Most strategic advisors have qualifications. Some have experience. Very few have both at this level.
Royal Society for Public Health
Institute of Directors South West
Chartered Management Institute
Aspiring Director 2025
Finalist 2025
Expert perspectives on board governance, executive coaching, and organizational wellbeing
Expert guide on how to choose an executive coach. Learn what credentials matter, questions to ask, and how to find the right executive coach for your leadership development.
Trusted by board-level leaders across sectors
"Having worked with you for a few years now and seen the benefits of your work with members of our team... I have always found you a thoughtful and compassionate person and therefore the ideal counsellor in troubled times."
Jeremy Wrathall
Founder & Executive Chairman, Cornish Lithium PLC
"Craig has started and sustained a local IoD member networking group meeting monthly for almost two years now. An excellent achievement."
Steve Hill
Mentor, Coach, Business Advisor and NED
"His expertise in mental health support is unrivalled... Craig stands out as a highly skilled and dedicated Wellbeing practitioner... As an established Ambassador for the IoD, Craig has exemplified leadership by bringing Directors together."
Richard Sharpe
C-Suite Operational Board Leader
"Craig has led the IoD's activity in Cornwall as a most effective ambassador... His professional focus on wellbeing leadership has been evident through his natural affinity for the subject."
Chris Saxby
Executive & Non-Executive Leader
No pressure. No sales pitch. Just a strategic conversation about your challenge. Most clients start with a 45-minute exploratory call to discuss what they're navigating and whether Craig's experience and approach are the right fit.
Book a Strategy CallAll conversations are confidential and obligation-free.